Here’s What You Get Inside: Get the step-by-step Messaging Clarity System that: Positions your business Uncovers your brand’s differentiated message Gives you the exact words to express it simply And it’s only 84 minutes (because courses shouldn’t take weeks to complete). Lesson 1 Understand why most marketing feels the same. See the impact a singular, powerful message makes.5 minutes 6 seconds Lesson 2 Get clear on what positioning is & the 2 types of positioning. Dissect THE most effective positioning play of the last 10 years [hint: it didn’t come from Apple or Nike or any ‘brand’]7 minutes 13 seconds Lesson 3 Learn the exact formula to achieve perfect positioning.5 minutes 39 seconds Lesson 4 Get clear on exactly what your customer actually wants from you. Determine what level of education they need before they’ll feel comfortable buying.13 minutes 18 seconds Lesson 5 Get clear on the 5 possible stages your category is in today. After this lesson, you’ll know what you should lead with.13 minutes 14 seconds Lesson 6 Discover the 9 core Positioning Narratives. After this lesson, you’ll know exactly what angle to take.7 minutes 24 seconds Lesson 7 These days, brands need more than products – they need opinions. After this lesson, you’ll have 12 strong opinions that deeply resonate with your customer.7 minutes 28 seconds Lesson 8 Get the precise wording formula to convey your value – fast. After this lesson, you’ll have your 1-liner, elevator pitch, and sales narrative.6 minutes 2 seconds Lesson 9 Extract the one idea your prospect must believe before they’ll buy your product.8 minutes 14 seconds