Here’s What You Get: A step-by-step video approach to building and scaling your fashion brand in the easiest, quickest, and most enjoyable way possible. 21+ Hours Video Module Training Our program delivers 21 hours of on-demand, comprehensive video modules accessible on mobile and desktop. Design & Draw Illustrator Training With no prior experience in drawing, design, or technical packages required, I’ll guide you from scratch, also providing pre-made templates to simplify the design process. Access To 1-ON-1 Group Calls Access to all our group call replay videos and enjoy a month of free trial access to live sessions, where you can directly ask questions and get tips. Plug & Play Contracts & Templates I’ll provide you with essential tools including cashflow templates, Lightroom presets for photo editing, shareholder contract templates, Canva plug-and-plays, and more. Chapter 1 Branding & Business Strategy Lesson 1 – Mission Statement And Brand Books Lesson 2 – 5 W s To Building A Brand Lesson 3 – Naming Your Brand Lesson 4 – Logo And Name Creation Lesson 5 – Budget For The Company Lesson 6 – Registration And Trademarking Your Business Lesson 7 – Do You Need A Business Partner Lesson 8 – 10 Things To Review With Your Business Partner Lesson 9 – Organizing Your Bank Account Lesson 10 – Luxury Or Attainable Goods Lesson 11 – Market Research Lesson 12 – Timelines And Vision Boards Lesson 13 – End Goals And Exit Strategy Chapter 2 Operations & Customer Service Lesson 1 – How To Deal With Fulfilment Warehousing Lesson 2 – Team Management Lesson 3 – Team Building Lesson 4 – Team Dynamics Lesson 5 – How To Handle Accountability Lesson 6 – Self Operating Lesson 7 – Outsourcing using XXXXXX Lesson 8 – How to Streamline Your Business Lesson 9 – How To Handle Investors Lesson 10 – Creating Contracts Lesson 11 – Team Management Using XXXXX Communication Lesson 12 – Organizing Your Team Lesson 13 – Email Ethics and Management Lesson 14 – Staying On Task With XXXXXX Lesson 15 – Developing Effective Polices Lesson 16 – Importance Of Customer Reviews Lesson 17 – Training and Managing Customer Service Team Lesson 18 – Best Apps for Customer Service CHAPTER 3 Product Development & Design Lesson 1 – How To Send Designs Overseas Lesson 2 – How To Draw A Flat Lay Using Illustrator Lesson 3 – How To Create A Technical Package Using Illustrator Lesson 4 – How To Get Fabrics From Your Factory Downloadables: Technical Packages, Flat Lays & More Chapter 4 Sampling & Production Lesson 1 – Sourcing The Right Manufacture Lesson 2 – Production Timeline Lesson 3 – How to Determine Your Release Calendar Lesson 4 – Production Map Lesson 5 – Stages of Production and Sampling Lesson 6 – How to Get Free Samples Made Lesson 7 – Dealing With Quality Control Lesson 8 – Do Business Overseas Without Hopping On A Flight Lesson 9 – Creating And Sending Revision To The Manufacture Lesson 10 – How To Order Sizes Lesson 11 – How To Make A Purchase Order Lesson 13 – Scaling And Ordering Units Lesson 14 – XXXXX App For automatic factory Follow Ups CHAPTER 5 Creative Direction & Content Lesson 1 – How To Plan A Photoshoot, Models, Locations & More. Lesson 2 – Photoshoot Checklist Lesson 3 – How To Find A Good Budget Photographer & Videographer. Lesson 4 – Secrets To Styling A Shoot Properly Lesson 5 – How To Use Adobe Suite Lightroom Lesson 6 – How To Use Adobe Suite Photoshop Chapter 6 Retail & Wholesale Strategy Lesson 1 – Cold Calling For Trade-shows Lesson 2 – Cold Emailing And Brand Bookselling Lesson 3 – How To Find And Manage Leads Lesson 4 – Sales Wholesale Slang Fashion Terms Lesson 5 – Attending Your First Tradeshow Lesson 6 – Sales Management Using XXXXX app Lesson 7 – Using XXXX app to get retailers. CHAPTER 7 Socials, Marketing & Sales Lesson 1 – Facebook Instagram and Tik Tok Marketing Lesson 2 – How to determine a Winning FB/TT/IG Ads. Lesson 3 – Instagram Communication Ethics Lesson 4 – Organic Instagram Marketing Lesson 5 – Referral Marketing Lesson 6 – How to Plan An Attractive Instagram Grid Lesson 7 – How to Negotiate With Influencers Lesson 8 – How To Create Hype And Be Profitable Lesson 9 – How To Set Up A Pop Up Shop Lesson 10 – How To Throw A Brand Party Lesson 11 – How To Get Celebrities and Influential People To Wear Your Brand Lesson 12 – Looking For A Celebrity Stylist – Live Step-By-Step Tutorial Lesson 13 – Influencer Research – What To Do Before Hiring Lesson 14 – How To Attract Magazine Media Lesson 15 – How to Research Your Competitors Lesson 16 – How To Get A Professional Website For Under $2000 Lesson 17 – Do’s And Don’t Of A Website Lesson 18 – How to Run A Successful Email Marketing Campaign With Klaviyo Lesson 19 – WGSN Trend Reporting What Is It How To Use It Lesson 20 – Make your E-Comm Site User-Friendly Lesson 21 – Push Notification Marketing Push Owl Lesson 22 – Shopify Apps To Increase Sales Productivity Chapter 8 Finance & Loans Lesson 1 – Cashflow Management ( Long Lesson ) Lesson 2 – Loans Lesson 3 – Calculating Margins ( Long Lessons )