Learn how to adopt a strategic approach in improving your Brand’s overall digital presence and visibility on Google SERPs. What you’ll learn in the Brand SERPs Foundation Optimising Your Homepage Triggering and Optimising Rich Sitelinks Improving the Results You Control Improving Your Social Accounts Improving Other Results You Partially Control Improving the Results You Do Not Control SEO Tactics You’ll Need Optimizing Google Ads What you’ll learn in the Dealing with Negative and Sub-Optimal Results Dealing with Review Platforms Dealing with Forums Third Party Articles and Blogs Leapfrogging – Finding Opportunities Leapfrogging With Content You Control Leapfrogging With Results You Partially Control Leapfrogging With Content You Don’t Control Tactics to Avoid and Mistakes Not To Make What you’ll learn in the Triggering and Optimising Rich Elements (SERP Features) How Ranking Works (How Rich Elements Get Onto Your Brand SERP) Triggering and Optimising Image Boxes Triggering and Optimising Video Boxes Triggering and Maintaining Twitter Boxes Optimizing for People Also Ask