WHAT YOU GET? Packed with 60+ videos, the Foolproof Facebook Ads Course was built with you in mind. Videos are sequential, range from 3-20 minutes, and are updated regularly in our studio with pristine quality for learning. Here’s Everything You’ll Get: Facebook Foundations ($295 Value) Without a solid foundational understanding of Facebook Ads, your castle will crumble. This series breaks down the ins & outs of Facebook advertising.<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Facebook Ads vs Other Platforms<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Understanding Facebook Business Manager<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Understanding Campaign Hierarchy<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> How To Avoid The Facebook Slap<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The “Labs” Of Facebook Ads<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The Optimization Schedule & Rules<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The 5 Common Ad Statuses & What To Do About Them Golden Facebook Business Manager ($295 Value) Learn how to set up your Facebook Business Manager properly. Even if you already have your business manager set up, this will make sure nothing is missed!<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Creating your Facebook Business Manager<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Verifying Your Business Info<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Adding Your Facebook/Instagram Pages<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Creating Your Ad Account<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Creating Your Facebook Pixel<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Adding People To Your Business Manager<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Creating Business Asset Groups+ 3 More Videos Cash Cow Facebook Audiences ($495 Value) To scale your Facebook Ads, you need the right product with the right offer to the right people. In this section, you’ll learn how we find profitable audiences to target. <img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The 3 Audience Temperatures <img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Core, Custom, Lookalike <img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Singles, Stacks, Layers <img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Fishing For Cash Cow Audiences <img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The Ideal Audience Size <img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The Audience Research Process + 7 More videos The Retargeting Labs ($295 Value) This powerful type of advertising will allow you to scoop up warm & hot prospective customers and usually experiences the best results. There are two core campaigns we recommend. <img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Your First Retargeting Lab Campaign (2 Paths) <img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Creating A Dynamic Product Ad Campaign <img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Creating A General Retargeting Campaign The Ad Lab ($995 Value) How to identify high-potential “Super Ads” that will allow you to acquire new customers profitably through rapid experimentation. (We call this the “Ad Lab Method”.)<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Intro To The Ad Lab Method<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Ad Lab Dashboard Walkthrough<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> How To Create Test 1 (Headlines)<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> How To Create Test 2 (Creatives)<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> How To Create Test 3 (Primary Text)<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Using “Double Validation” For Your Tests<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Setting Up Your 2 Automations Rules+ 6 More Videos The Audience Lab ($995 Value) With your “Super Ads” from the Ad Lab, you’ll be able to begin driving purchases against different audiences and different campaign structures.<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The Audience Lab Overview<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Determining Your First Audiences<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Setting Your Audience Lab Budgets<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Launching Your Audience Labs<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The 3-7 Optimization Process<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> When To Move To The Scale Lab+ 3 More Videos The Optimization Workflow ($495 Value) These are different workflows we’ll use to optimize different types of Facebook Campaigns, as well as benchmarks we look for.<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The 60-Minute Optimization Flow<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The Facebook Bottleneck Finder<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The Optimization Log (Doc)<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The Facebook Bottleneck Finder (Doc) The Scale Lab ($995 Value) This is how we take validated assets (Ads/Audiences) and begin to pour on the gasoline that helps us spend hundreds of thousands or millions per year.<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The Scale Lab Overview<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Scaling With Advantage+ Shopping Campaigns<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> Scaling With Budget Bump Campaigns<img decoding="async" class="emoji" role="img" draggable="false" src="https://s.w.org/images/core/emoji/15.0.3/svg/2714.svg" alt="✔" /> The “CPM Crusher” Campaign BONUS #1: The Ad Planner Spreadsheet BONUS #2: The Ecommerce ROAS Calculator BONUS #3: Canva Templates BONUS #4: ChatGPT Prompts For Ad Writing