Here’s What You Get: Module 1 – Getting Started: What you need to know to begin How and why an email newsletter brings you clients Three big newsletter challenges (and how to overcome them) 7 Secrets of a successful email newsletter Key beginner mistakes to avoid Module 2 – What to Write About: Developing topics that resonate with your audience How to identify your expertise How to identify your perfect client How to decide what to write about How to identify an endless supply of fresh, useful content Module 3 – How to Write: Simple ideas and techniques for making writing easier Finding – and using – your unique, authentic voice The importance of writing with detail The “I can’t write” obstacle and how to overcome it Module 4 – The Simple Content Formula: Using stories and personal experiences to maximize connection Why personal stories are so powerful How to weave personal stories into your newsletter A simple article structure for any newsletter Module 5 – Newsletter Layout: Creating a structure that works best for you and your audience Developing your standard layout Creating a “layout skeleton” Headers and subheaders and why they matter (a lot) Balancing useful vs. promotional content Module 6 – Formatting Do’s, Don’t’s and Insights: Tips and guidelines for improving readability and impact Optimizing newsletter length Whether or not to require a “click to read” Understanding which format types are the most effective Formatting for smartphones and tablets Module 7 – Expanding Your Reach: Leveraging your content in multiple ways Integrating and maximizing social media Blog, newsletter or both? (Many) additional uses for your newsletter content Module 8 – Email Vendors and Additional Support: Building a team for maximum efficiency and results Email Vendors – why you need one; what to look for Do you need a designer? Do you need a tech resource? Do you need an editor? Do you need a virtual assistant? Module 9 – How to grow your list: Proven tactics for increasing audience size Start with the people you know Optimize your web site Share your content broadly Leverage public speaking opportunities How to grow without spamming people Module 10 – Delivery Logistics: Tips and guidelines for in-box success When and how often to publish How to get your newsletter opened Welcoming new subscribers Managing “bounce-backs” Measuring success Staying motivated!