What you’ll learn when you join the coaching program now Campaign Manager navigation and mastery, and understanding all technical aspects of the platform. Different types of campaigns available, campaign structures, and understanding how to foundationally succeed. Launching different campaigns, all the different campaign strategies available, and what to launch based on current goals. Successful monitoring all the different campaigns, what to look for, all the red flags, and all the green flags to help scale. Optimizing the campaigns for profit, detailed bid management, and the formulas for optimizing bids for maximum profitability and rank. Continuous improvement on all aspects of PPC, and the foundational concepts to deal with the continuous changes Amazon rolls out. WHAT’S WAITING FOR YOU INSIDE: CHAPTER #1: INTRODUCTION TO AMAZON PPC Learn how to use Amazon’s pay-per-click (PPC) advertising platform to reach more customers and boost your sales. The Goal of PPC – 7 Mins PPC Overview – 6 Mins 0.5 – Campaign Manager Overview.mp4 – 21:00 Mins 1 – General Strategy.flv – 9 Mins CHAPTER #2: UNDERSTANDING CAMPAIGNS Create and manage effective Amazon PPC campaigns that target the right customers and get results. General Strategy – 7 Mins How Buyer Psychology affects PPC – 12 Mins The Different Types of Ads on Amazon – 4 Mins Campaign Manager Overview – 15 Mins Creating a Campaign – 7 Mins Campaign Naming Convention – 5 Mins Campaign Bidding Strategies – 4 Mins Auto Campaigs – 6 Mins Manual Keyword Campaigns – 8 Mins Exact Campaigns – 7 Mins Broad Campaign – 7 Mins Phrase Campaigns- 5 Mins Product Targeting Campaign – 6 Mins Category Targeting Campaign – 6 Mins CHAPTER #3: TARGETING AND MATCH TYPES Choose the right targeting options and match types to ensure your ads are seen by the people who are most likely to buy from you. Product Targeting Based on Auto – 11 Mins Product Targeting Based on Amazon Suggestions – 6 Mins Product Targeting Based on Who is Targeting Us – 4 Mins Product Targeting based on Adjacent Categories – 10 Mins Product Targeting Based on Competitors – 14 Mins Brand Campaigns – 5 Mins Brand Protection Campaigns – 13 Mins CHAPTER #4: RESEARCH AND PRODUCT RANKING Understand how Amazon’s product ranking algorithm works and use this knowledge to improve your product’s visibility. Helium 10 Keyword Research – 10 Mins Why You Should Continuously Launch New Campaigns – 6 Mins PPC Launch Strategy – 8 Mins Using PPC to Upsell – 4 Mins Using PPC to Rank – 5 Mins Tracking Organic Ranking – 4 Mins Using PPC to Influence Organic Rank – 15 Mins CHAPTER #5: REPORTS AND OPTIMIZATION Track your results and make adjustments to your campaigns to improve your return on investment (ROI). Search Term Report Explained – 8 Mins Adding Negatives from STR – 7 Mins Launching Profitable Search Terms from STR – 5 Mins Negative Keywords – 9 Mins How to Handle Bleeders – 6 Mins Optimizing Bids in Campaign Manager – 9 Mins Bulk Sheets Explained – 17 Mins Bulk Sheet Optimization Parameters – 7 Mins Bulk Sheets Optimization – 20 Mins Main Sales Drivers – 13 Mins Advertised Product Report – 17 Mins Placement Reports – 14 Mins Placement Optimization – 4 Mins Continuous Improvement – 6 Mins Refreshing Bids Everytime Listing is Optimized – 6 Mins Weekly Optimization Process – 8 Mins CHAPTER #6: ANALYTICS AND DATA INTERPRETATION Use Amazon’s data to gain insights into your customers and make better decisions about your marketing campaigns. Calculating Cost Per Conversion – 10 Mins Calculating ACOS and TACOS – 8 Mins Sessions and Unit Session Percent – 6 Mins Tracking Sessions and Unit Session Percentage – 6 Mins Building an Analytics Tracker – 20 Mins Different Scenarios in Analytics – 20 Mins CHAPTER #7: DEMAND SIDE PLATFORM (DSP) Use a DSP to automate your Amazon PPC campaigns and get the most out of your advertising budget. What is Amazon DSP – 1 Min DSP Creatives – 2 Mins Creatives – La Pura – 14 Mins LaPura Attaching Creatives – 5 Mins Dynamic Creative Creation Pt.1 (Standard Desktop) – 10 Mins Dynamic Creative Creation Pt2 (AAp_O&O) – 6 Mins DSP Line items – 2 Mins Lapura – Line Item Creation – 15 Mins DSP Orders – 3 Mins LaPura Creating an Order – 6 Mins DSP Audiences – 3 Mins Audiences La Pura – 3 Mins Audience Creation – 6 Mins DSP Supply Sources – 2 Mins LaPura Create Advertiser – 4 Mins