WHAT YOU’LL LEARN: On-demand Training with Laura Palladino 13 sessions of in-depth training videos and how-to tutorials and Q&A recordings 5-step ICOSA Framework for planning, launching, and monetizing social media campaigns Resource library of step-by-step worksheets and fill-in-the-blank templates 4 guest instructors who are experts in their field BONUS #1: Ambassador Blueprint ($397 value) BONUS #2: Zipify Pages – 2-month Membership ($194 value) SESSION 1 Think Like a Social Media Manager COURSE VIDEOS Welcome to Train My Social Media Manager How to Think Like a Social Media Manager SaaS I.C.O.S.A. Walkthrough (Zipify Apps) Ecommerce I.C.O.S.A. Walkthrough (BOOM!) Info Product I.C.O.S.A. Walkthrough (Smart Marketer) Session 1 Q&A and Feedback SESSION 2 Forging Your Brand Identity COURSE VIDEOS Forging Your Brand Identity, with Ezra Firestone Session 2 Q&A and Feedback RESOURCES Brand Identity Worksheet SESSION 3 Finding Your Customer Avatar COURSE VIDEOS Why Customer Avatars Are Key for Social How Do I Find My Avatar? Getting Into the Mind of Your Avatar Transformation Grid Session 3 Q&A and Feedback RESOURCES Customer Persona Example from BOOM! The Customer Persona Canvas Customer Avatar Questionnaire The Transformation Grid SESSION 4 Setting Social Media Goals COURSE VIDEOS Setting Social Media Goals Facebook Walkthrough Instagram Walkthrough YouTube Walkthrough Which Advertising Platforms Should I Use? Session 4 Q&A and Feedback RESOURCES Goal Setting, Achieving & Measurement Worksheet SESSION 5 Content Strategy & I.C.O.S.A. COURSE VIDEOS Content Strategy & The I.C.O.S.A. System Session 5 Q&A and Feedback SESSION 6 Content Ideation COURSE VIDEOS ICOSA Deep Dive: Ideation Agora Walkthrough Evaluating Content Performance with Google Analytics Session 6 Q&A and Feedback RESOURCES The Content Grid The Content Marketing Funnel SESSION 7 Content Creation COURSE VIDEOS ICOSA Deep Dive: Creation Video Formulas Video Gear Blog Process, with Colleen Taylor Editing for Consumption, with Russ Henneberry Visual Systems, with Alison Matheny Video Content Formulas, with Ezra Firestone Session 7 Q&A and Feedback RESOURCES Template: Blog Post, Email & Social Video Gear Order List Headline Formulas SESSION 8 Content Optimization COURSE VIDEOS ICOSA Deep Dive: Optimization IGTV: Resizing Creating Quote Images IGTV: Converting Horizontal Video to Vertical Session 8 Q&A and Feedback SESSION 9 Content Syndication COURSE VIDEOS ICOSA Deep Dive: Syndication How To Upload A Video To YouTube How To Upload A Video To Facebook Pinterest Pin Tutorial IGTV: Uploading Tutorial How To Upload To Instagram Stories Session 9 Q&A and Feedback SESSION 10 Content Amplification COURSE VIDEOS ICOSA Deep Dive: Amplification Amplifying a Blog Post Via Email Session 10 Q&A and Feedback SESSION 11 Content Data & Analysis COURSE VIDEOS ICOSA Deep Dive: Analysis & Re-ICOSA Engagement Data in Facebook Creator Studio Analyzing Content Performance in Google Analytics Looking at Post Data in Agora Pulse and Klaviyo Session 11 Q&A and Feedback SESSION 12 Customer Communication COURSE VIDEOS Handling Customer Feedback / Protecting Your Brand’s Reputation Session 12 Q&A and Feedback RESOURCES Responding on Social: Macro Examples SESSION 13 Giveaways COURSE VIDEOS Giveaways Social Contests Session 13 Q&A and Feedback RESOURCES Giveaway Rules Giveaway Checklist