WHAT YOU GET? All 6 workshops so you can learn what’s working right NOW in the world of eCommerce. All Q&A Sessions to remove any doubts or confusion. 35+ templates + handouts to set up your systems FAST! 6 guest expert workshops so you can learn advanced business-building strategies. 2 Strategy session to test your email chops. Bonus Workshop: Discovery Call Secrets. Learn the art of impressing leads when you don’t have experience, samples, or client testimonials. Workshop 1: Fundamentals of eCommerce Emails Done Right In this tactical workshop, you’ll learn: The 10 key principles that’ll give you the confidence to call yourself a “strategist”. How to use these principles to make writing eCommerce emails so much easier. Exactly what to do so you can help your clients get those big wins. Workshop 2: The Email Sequences (and Emails) An eCommerce Business Needs This 60-90 minute workshop will equip you with: The FOUR questions you need to ask before writing a single eCommerce email. 12 email sequences (including a non-traditional abandoned cart sequence!) that an eCommerce brand needs. 7 standalone emails that every eCom brand should have. Samar’s Proprietary eCommerce Email Conversion Funnel. Workshop 3: How to Write Copy for eCommerce Emails (and Wireframe Them) This info-packed workshop teaches you: How to write emails that sell like toilet paper in a pandemic. 12 email sequences (including a non-traditional abandoned cart sequence!) that an eCommerce brand needs. The 7 copy components of EVERY eCommerce email. Samar’s best (and easy!) technique to wireframe emails. Workshop 4: How to Audit an Email Sequence Running an audit will be a walk in the park with this workshop that’ll show you: Why audits are essential and important for eCom brands (and YOU!). How to start with a 15-minute heuristic audit (and how to position this!). A 17-point audit checklist and what to check in each section. How to avoid scope creep AND still sell audits. Workshop 5: Ins and Outs of eCommerce Email Strategy This info-packed workshop will give you skills to map out and present an entire email marketing strategy confidently: 21 tangible questions to ask when starting with a strategy call for instant authority and credibility. Insight into how to create your email strategy guiding philosophy and then make informed decisions. Know-how to distill the info you glean from the calls to create your email strategy. The 3 questions you need to ask when designing the email journey to ensure your strategy has NO holes. Workshop 6: A-Z of Running an eCommerce Email Project This 40-60 minutes workshop will give you the confidence to present your work like a pro with: “Samar-stamped” client-ready templates to help you create eCommerce brand profiles, storyboard your emails, and deliver them. A 12-page Client Project Questionnaire to make onboarding your eCom client both painless and data-rich. Handouts to help you organize your VoC data.