Here’s What You Get: How to optimize page experience How to design your Google News sitemap and implement timestamps How to optimize crawl budget Pitfalls to avoid when including sponsored and UGC attributes How to set up Google Publisher Center and its importance Ads and popups best practices Topic and keyword research methodologies for priortizing opportunities Examples of E-E-A-T done well How to define and optimize your taxonimization Why original reporting is important and best practices How to define and utilize better layouts for different site structures How to keep content updated How to realize topical relevance and authority Measuring and assassing content performance How to leverage video content Image optimization best practices How to develop an internal linking strategy How to develop and implement a content cluster strategy How to use Google Trends When to use multilingual SEO How to optimize content for Google Discover How to audit content and identify gaps + more Training videos 7 chapters – 50 modules spanning 20+ hours You will learn how to run and manage your own SEO and editorial strategy Ongoing updates and access – the course is constantly updated Graphics, Templates, Quizzes News SEO success factors graphic Pillar and cluster growth strategy graphic Playbooks SOPs Content format templates Office Hours & 1-2-1 support You will get access to past recorded topics, including: Short-form video and web stories Leveraging Google Trends using KeyTrends AI content Developing and managing editorial workflows Running content audits How to cover live events Developing reader relationships Site speed optimization Website migrations and redesigns Optimizing paywall strategy Paywall SEO What happens once your content goes live Content monetization strategies International SEO strategy Understanding reader loyalty and retention Uncovering social analytics